Did we steal that heading from someone else? Seems to sound rather familiar 🙂

Regardless, Australian Baby Gifts (ok, well, our online store) is now absolutely 100% Open for Business!

And, boy, are we glad. It has taken 12 months to get to this stage – yep, 12 months. Turns out it’s WAY harder to develop a range of Australian made organic baby clothing than we thought it would be. It didn’t help that we are both a tad fussy. But, that’s got to be a good thing when we’re making things for special little bubs, yes?

In our lovely little store you will find the Puggles brand of Australian made organic cotton baby clothing and accessories (jumpsuits, onesies, singlets, hats, blankets, wraps and the cutest little security blankets you ever did see – called Puggle Snuggles – cute name eh?). Puggles is our own brand. We were looking for a range of baby clothing that was organic, Australian-made and super cute. It had to feature uniquely Australian native animals too (because we like them and Barb is a wildlife carer in her spare (pfffttt!) time).  Turned out we couldn’t find such a thing. Plenty of lions. Plenty of bears. Ducks as far as the eye could see. But Echidnas? Not a one. Platypuses. Nothing to see here folks. Hmmm… not good, must fix.

And so we did.

Puggles brand of Australian made organic baby clothing was born

Which led us to the name, Puggles, which is the correct term for baby echidnas and for baby platypuses.

We’d like to add two new animal designs each year, more items of baby clothing, more baby accessories and even some baby toys. But they must be 100% Australian made, 100% organic and 100% adorable. If we can’t find any, we’ll make our own. Ethics are not negotiable. And neither is cuteness.